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Posted by: tdub303 on April 11th, 2010

HMB promotional shoot

HMB style mag chooses a “creator” to feature and collaborate with and Fiz-iks was lucky enough to be chosen as the “creator” for the May issue due out on the 17th of April. The project started with us drawing out some t-shirt design in light at the five graphics studio where HMB is produced. There is more info on that night here. The following week the tees were printed. I always wondered what light would look like when slapped on a shirt and to my surprise it looked amazing. We then wore these t-shirts for the cover shoot and following promotional photos to go with our spread in the mag. The cover shoot was done at the studio with the promotional shots done at one of our favorite locations.

Below are a few photos from the shoot at the studio. Koji Ishii was behind the cam working his usual magic.

Photo credit: Koji Ishii

After the shoot at the studio was wrapped up we moved out to one of our favorite locations. We set up shop and went to work on a exclusive shot for the mag and doing a few promotional shots. The art direction for this shot was provided by the staff at five graphics.

Photo credit: Koji Ishii

Photo credit: Koji Ishii

Koji Ishii and his assistant could not resist having their portraits done!

The mag hit the shops on the 17th of April. We want to thank HMB for featuring us. It was great that they went the extra step and invited to collaborate with them. We look forward to working with them again in the future.

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